You do not need to foretell the future to know which social media trends will dominate in 2025; just look at the facts.
You may have a good notion of what is coming by evaluating performance statistics and customer preferences. It is not only about predicting which TikTok sounds will go viral but also about understanding audience behavior and how your brand fits into the larger landscape.
Youtubestorm delves into the most recent social media trends that are impacting the future, using expert views and data-driven research.
Video is king
Video, particularly short-form video, is constantly a popular trend on social media.
Short-form videos are ideal for engaging your audience and obtaining new subscribers. Most individuals regard them to be the most interesting sort of material in their social media feeds.
But there is a twist: long-form videos are making a return. TikTok has gradually expanded its video length possibilities, beginning with one-minute clips, progressing to 10 minutes, and now testing uploads of up to 30 minutes. It even looks at horizontal videos like YouTube.
With users spending more than half of their TikTok time viewing videos of one minute or longer, it is easy to see why the site is focused on lengthier content.
Lively content is the latest “brand personality”
The – edgy brand tone – is being replaced by a new trend – using fun and lively content.
Brands are finding creative ways to join in on meme culture and online humor while staying true to their style. Many are trying new ways to make their content and tone more engaging.
For example, LinkedIn’s Threads uses a friendly and human tone to share content that’s funny, inspiring, relatable, or heartwarming.
The expansion of social commerce
We have all seen the #TikTokMadeMeBuyIt trend, and we have even purchased things after seeing it on TikTok or other social media sites.
This is not a fleeting craze. Social commerce is an emerging trend. Platforms such as TikTok have completely embraced it. TikTok Shop will open in the United States in late 2023. And they are already working on methods to make buying inside the app even simpler.
If you have not tried marketing on social media before, this is a great moment. Social platforms have a ready audience eager to buy. Consider opening a shop on – TikTok, Facebook, or Instagram – to give your customers another easy way to shop.
SEO is important for social channels
Recently, I looked up places to travel and hike this summer. Instead of using Google, I explored place hashtags on Instagram.
This demonstrates how social media sites are becoming effective search tools. In fact, in 2022, approximately 40% of Gen Z chose TikTok over Google for information.
This change emphasizes the need to optimize your social media material so that users can simply locate it, whether via search or browsing.
In terms of SEO, treat your social media material similarly to your website or blog. Use relevant keywords in descriptions, hashtags, and even alt text to increase your exposure and reach.
Rise of influencer economy
These days, creators and influencers dominate social media – we’re just along for the ride.
In a time when people crave authenticity, creators and influencers bring a genuine, human touch to the content we see. Their role in brand accounts is becoming even more crucial for connecting with audiences. According to a survey of US marketers, 8 out of 10 social media marketers declare influencer marketing is a must-have for their social strategies.
The influence of creators and their authentic voices isn’t going anywhere, so if you haven’t started working with them yet, now is the perfect time to begin.
